6 Tips to Writing the Perfect Pitch Email

When pitching a new business idea to investors, it’s important for entrepreneurs to keep their email pitch concise and on point. Here are six tips that will help you craft the perfect email.

The “writing pitch email example” is a blog post that provides 6 tips to writing the perfect pitch email. The article also includes an example of what a pitch email looks like.

Hi Guys!!

I’d want to use this opportunity to introduce myself. I’m Shanley, aka Foodtography School’s Marketing Director! I may be found assisting Sarah with the creation of Foodtography School classes, creating shoots, and writing blogs on themes that interest me. As a result, when Sarah proposed the concept for this blog, I jumped at the opportunity to contribute!

I had my own digital marketing agency in Detroit before joining Foodtography School. And one of the ways I grew my company was by cold emailing companies.

All of that correspondence taught me one thing: first impressions are crucial when it comes to asking someone to do business with you. A solid pitch email may make or break you when your first impression is an email.

That’s why I’m here to share our top six pitch email writing ideas with you today!


1. Be a Human Being

This is our number one recommendation for a reason! People don’t want to feel like they’re reading a bulk email from a machine. Take a few moments at the start of your email to identify yourself, saying who you are, what you do, and why you are contacting them. It’s helpful to give a face to a name, therefore connecting your blog and/or most popular social media channel is a necessity!

2. Pay Them a Compliment (and make it sincere!)

It’s critical to inform anybody you’re contacting about your personal relationship with them. Compliments like “I’ve been using your X for years” or “You’re my go-to X” are fantastic. This demonstrates that you aren’t just copying and pasting a bulk email and communicates a genuine relationship.

3. Keep it brief

People are preoccupied. They refuse to read a book. Any pitch email should be no more than 200 words long!

4. Double-check your work.

Always, always, always proofread before sending. Because you only have one opportunity to create a first impression, a mistake in your first email demonstrates a lack of professionalism. Also, double-check that your contact’s name is spelled correctly. It’s a big no-no to misspell someone’s name. 


5. Demonstrate Value

Consider why you are qualified for the position you are pitching before writing your email. Asking yourself, “Why would I be excellent at this?” is a wonderful exercise, and then explaining why in your pitch email. Explain why you are the best applicant for the position.

6. Be Straight to the Point

Asking for what you want up front isn’t overly forward. At the conclusion of your pitch email, don’t be hesitant to ask for their business, propose a phone call to discuss further, or mention a particular idea you have for collaborating. “Let me know if you’re interested!” at the conclusion of an email is much too open-ended to elicit a response. Including a straight request demonstrates that you are serious about collaborating and are ready to get to work!

I hope these suggestions help you write your next pitch email. Download our free Restaurant Pitch Guide HERE if you want the identical email we use to get our foot in the door with restaurants.

Thank you for taking the time to read this!



If you want to pitch your product to a store, then you should follow these 6 tips. They are helpful when writing an email that will make the person reading it interested in your product. Reference: how to pitch your product to a store via email.

Frequently Asked Questions

How do you write a perfect pitch email?

A: There is no such thing as a perfect pitch email. The best you can do with your first attempt at an email is to be honest and clear about what you are saying, why its important, who the intended audience for that message would be, and how this fits into their day-to-day routine.

What makes a good pitch email?

A: A good pitch email is one that paints a picture of your passion for the job and why you would be great at it. Its also important to not be too longwinded in this email, so try to keep things short and sweet with an actionable next step if need-be.

How do you write a perfect pitch?

A: There is no perfect pitch. Pitch can be described as a persons ability to sing or play a single note at the same time, but it varies from individual to individual and depends on factors such as vocal range and tone quality, among others.

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